These clients had worked with Craig to purchase their condo in northeast Washington, DC. When it came time for them to sell, they initially listed their condo with a different agent. This happens sometimes despite Craig’s best efforts to always keep in touch with clients. The property was put on the market and well…it didn’t sell. The condo market wasn’t soft and buyer interest was strong at the time.
After an unsuccessful first listing, Craig reached out to see if he could be of assistance. After outlining the full suite of services that our team could offer and the unique strategy that we use, the sellers were on board! Our team got to work right away.
The sellers had already relocated out-of-state and purchased a new home, so a quick sale was needed to avoid additional holding expense. The property was initially listed at $393,000 for 35 days with no offers. Craig repositioned the price at $389,000 and quickly installed our team’s free staging. This completely laid out the floorplan and space for buyers to visualize how they could live in this beautiful condo. Professional photography, videography, and floorplan renderings were completed within one week and the condo was back on the market ready for buyers. The new marketing and professional approach that Craig took successfully secured multiple offers within 7 days. The winning offer removed contingencies and bid over asking with a sales price of $399,000, or $6,000 more than the previous list price.
This story outlines the importance of what your listing agent truly brings to the table. A property doesn’t always fail to sell because it’s overpriced. More often, the property fails to sell because the marketing doesn’t truly highlight the best features of the home. Craig was thrilled to win back these clients and give them the same high-level of service they had come to know when the purchased it.
Neighborhood: Eckington
Who We Represented: Sellers
