After having their property on the market for almost four months with another agent, and despite several price reductions, a seller had not been successful in selling their condo in Columbia Heights. After the listing agreement had expired with the previous agent, the seller reached out to me. Having successfully sold other condos in the same building, I was more than happy to.
I was able to make several suggestions on how we could better present and market the property after discussing with the owner. The condo had been an investment property and after several years of being rented, it looked a bit dated, so I made several recommendations for updating and refreshing the property to make it more appealing to potential buyers.
Because the seller was not local, I coordinated to get quotes from contractors and oversaw the process of renovating. Once the work was finished, I re-staged the property with more contemporary furnishings to give the condo a more polished look. Rather than using marketing material from the previous realtor, I had the property photographed, created new brochures, and re-listed it.
Using my knowledge of the DC market – specifically the Columbia Heights condo market, and providing strategic marketing advice, not only was I able to get the property under contract for my client, I was able to get it sold for above list price.
Neighborhood: Columbia Heights
Who We Represented: Seller
