Floorplans: Why You Should Use Them
The marketing of real estate listings is a visual game. Without something to engage a potential buyer’s eye, their interest is unlikely to develop, but many agents focus on photographs, and forget how useful mental visualization can be.
Floorplans enlist buyers’ imagination, actually allowing them to get a more concrete grasp of a home. High quality photos are crucial to a good listing, but here are 3 reasons to include floorplans as well.
Buyers can visualize the space
A series of photos of different rooms can feel disconnected without a bird’s eye view. It’s great to show photos of every room, but those photos don’t answer questions like: how close are the bedrooms to each other? How big is the living room? Does the kitchen open up to the dining room?
Floorplans add congruence, giving buyers a sense of the way that the rooms flow together. Basically, photos alone are like a blurry picture, and a floorplan is the lens that brings it into focus. Photos and floorplans work together beautifully, as buyers can cross-reference them as they peruse the listing, giving them a more fleshed out understanding of the home.
Inspires practical planning
One of the most powerful tools for real estate listings is capturing buyers’ imaginations. Photos go a long way in holding interest as they allow buyers to fawn over flooring or bathroom fixtures, but floorplans take it a step further by taking buyers on a mental tour.
Including floorplans in a listing allows buyers to mentally arrange their sectional and recliner in the living room, or calculate whether their entire furniture set will fit in the master bedroom. In a sense, floorplans allow buyers to mentally make a house their own before ever stepping inside. This way, by the time they do tour the home in person, they have already established a connection with the space.
Sets a listing apart
Top agents swear by including floorplans in a listing, and there’s a simple reason why. Nearly every real estate listing will include great photos, but they won’t all include floorplans. This added touch of information differentiates a listing from that of competitor’s. In a sea of options, any small edge over the competition cannot be ignored.
Potential home buyers grasp at every shred of available information about a home in which they are interested, so including floorplans will make them feel better informed before visiting the home. In this sense, floorplans also help weed out buyers who would wind up uninterested in a space based on things like the size of the bathroom or the closed-concept. It saves time for both agents and buyers.
Floorplans are an important, though often overlooked, component of a good real estate listing. Don’t fall victim to the common mistake of omitting floorplans; instead, maximize the marketing potential of every listing by including them.